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NZG is going to make you pay for our numbers!!!

NZG is going to make you pay for our numbers!!!
OK, I think everyone has failed to grasp the sheer brilliance of this NZG trial initiative.

There were 95 WN profiles and 115 CH profiles on display this afternoon. Allowing for some ads being offline, let’s call it 100 (WN) and 120 (CH). That’s 220 ads per week at $165 each x 4 weeks = $145k in lost advertising revenue.

AND they get to annoy many of their long-established paying advertisers, who may simply jump ship.

AND they get to annoy a myriad of punters who suddenly have to pay $9.99 to access the ladies’ telephone numbers — something that had always been free.

Brilliant.

Oh, maybe I’m oversimplifying? If 14,500 punters pay the 4-week access fee, they’ll break even. Genius.

So let’s leave the marketing experts to do their jobs, guys. As Sledgehammer used to say, “I know what I’m doing!”
 
Mackem said:
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Fair.
But we can only help out those that are on here any way.
Everyone else is sadly on their own.
But I also wonder how many people are going to spend what amounts to an extra percentage of a booking fee, just so that they can get the number in order to make a booking.
Like Scribe once said 'not many, if any'.
 
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JackRabbitSlim said:
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It does.
But nowhere near the amount they thought they'd get, which throws a spanner in the works as far as planning goes for them.
I did say that it also is a way for the advertisers (who we all like) to get a bit of breathing space for them to votte with their feet in a more coordinsated and confident way.

Also I did say, maybe we do it, maybe we don't.
But being as they are monitoring this thread, they now have to consider that it might happen, which messes with them a bit, and potentially ties up resources chasing red herrings.
 
So tender touch has made NZG suddenly look much more populated than it is in reality.
Tender touch, who got their ads for free, who has their website listed in the ad, so no one needs to pay to find them.

At 10am this morning NZG was down to 2 pages of ads in chch. Of course the girls will place ads for free, but they won’t continue when they have to pay will they, because suddenly they are getting no leads from this stupid decision
 
hmm.. i need only 1 punting-related account - and that's the one for this forum.
No way I'll be leaving breadcrumbs to NZG site, or anywhere else.
bummer.
 
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