I know someone (Jordan Quinn?) tried to set up a website in competition with NZG a few years back. Seemed to get reasonable traction with the girls initially, but I think it was too buggy - obviously needed ongoing development, and that all costs.
But surely someone entrepreneurially-minded could come in, maybe align with this forum, which seems to be getting up a good head of steam (if they can get past the more unsavoury element) and make a good fist of it. The current partner site doesn’t seem to have a whole lot going on?
End of the day it’s about eyeballs and offering the right level of value exchange. Escortify and Locanto are low entry, so attract all sorts (which is totally fine!), but there’s definitely room for a more premium or quality offering to compete with NZG, which has hardly moved in a decade. But make it work for the girls and the punters.